According to the Global 500 Brand ranking, presented at the Economic Forum in Davos, the Emirati company e& has been recognized as the “World’s Fastest-Growing Brand.” The company’s brand value has increased eightfold compared to last year, reaching a record $15.3 billion for e& as a standalone brand.
Additionally, the telecommunications company e& has entered the TOP 10 most valuable telecom brands in the world, according to the Global 500 Brand 2025 ranking.
The UAE’s National Oil Company – Adnoc also performed well in the ranking. In this year’s edition, Adnoc was named the world’s fastest-growing energy brand, with its value rising by 25% over the year to $19 billion. Currently, this brand is the second most valuable in the region.
